By Eric Starr
Recently, a federal court took a stance on the California Age-Appropriate Design Code Act (CAADCA), a law that introduces specific data safeguards for underage users online. Judge Beth Freeman, in her wisdom, granted a preliminary injunction, siding with the tech industry group NetChoice, which argued that while the Act’s goal of safeguarding children online is undoubtedly vital, its provisions may not pass constitutional muster.
As an entrepreneur, I stand behind the actions of companies like Meta, X, TikTok, Google, Amazon, and others (members of NetChoice) who engage within the legal system to protect their business models. NetChoice’s arguments raise a valid point — that solutions meant to protect children could inadvertently necessitate the collection of even more personal data. Judge Freeman rightly pointed out that “data and privacy protections intended to shield children from harmful content, if applied to adults, will also shield adults from that same content.”
I wholeheartedly support companies that navigate the legal landscape to safeguard their revenue streams. However, what concerns me is an age-old issue: those with financial clout wield the power to shape narratives, whether they align with reality or not.
Meta, X, TikTok, and Google, acting through NetChoice, contend that the technology solutions required to comply with CAADCA may infringe upon the First Amendment. As a technology leader deeply committed to upholding the First Amendment, ensuring privacy, and protecting minors, I must assert that NetChoice is unequivocally mistaken. While the challenges to protect children and preserve the rights of adults are significant, the solution that delivers is priceless.
Our company, UltraPass ID, exists to empower individuals and ensure trust and authenticity in every digital interaction. Our solutions have been developed in alignment with Department of Homeland Security standards. We champion global interoperability while simplifying the sharing of valuable information using privacy-preserving, tamper-proof technology. Our products protect minors and preserve the freedoms of adults.
Just as NetChoice advocates for its members’ self-interests, I make these statements because they serve UltraPass ID’s best interests, and they are also undeniably true. It’s possible that NetChoice isn’t aware of the solutions offered by UltraPass ID and others that can ensure children’s safety without violating the First Amendment. Judge Freeman may not be acquainted with the technological capabilities and privacy-preserving features currently available in the market. Also likely is that NetChoice’s motivations might not align with seeking solutions that actually protect children online and are just doing what they need to do to win so the money keeps flowing.
While I sincerely hope this isn’t the case, and I tend to approach issues with a positive problem-solving mindset, I do recognize the tremendous influence that financial resources can exert, sometimes leading even good people to make questionable decisions. Nevertheless, the responsibility lies with me to proclaim from the rooftops, “We are here, and we can make a difference!”
The members of NetChoice are undoubtedly remarkable innovators, but it’s also true that their dominant position has somewhat stifled new innovation, as entrepreneurs and investors struggle to compete against their dominance. We’ve witnessed this scenario play out with the FTC vs Microsoft, Google, Meta, and most recently, Amazon. These tech giants have undeniably ushered in transformative changes that have propelled humanity forward. However, there have been consequences; resulting in more division and less privacy.
Now, it’s time for the next generation of visionary companies to address and rectify these repercussions. All it takes is an open-minded approach to what’s possible and the determination to get it done. We look forward to working with Google, Amazon, META, X, TikTok and the other members of NetChoice to protect children from inappropriate content. Shoot me a message on LinkedIn. Let’s get to work!
